This weeks awesome stories tell of accomplishments that some might have thought impossible. The forest city project give me hope.
This week Awesome Stories brings you bold values, inner teachers, better nursing homes, and forest cities.
Kudos to REI for living their values in an audacious way. In 2015, REI made the bold decision to close on Black Friday, the biggest day of the year for most retailers. They closed their stores and distribution centers, paid their employees, and encouraged them to spend the day outside with the tag #OptOutside. Their risky move paid off in every way with 1.4 million people responding to the campaign, along with 175 other organizations who joined the challenge. Ultimately REI increased sales and profits for the year by putting values and purpose at the forefront of their business. May more companies put people and planet above profits, helping to change the world for the better.
My job is to keep the meaning embodied in the work itself, and therefore…
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